Top 5 Incredible AI SEO Tools
You don’t need to be an expert to leverage SEO effectively for your business. With the advent of artificial intelligence (AI), tasks like content creation, optimisation, and technical SEO have become more accessible than ever. AI-powered tools can assist you in streamlining your SEO efforts, making it easier to improve your website’s visibility and performance. In this article, we’ll explore the top five AI-driven SEO tools that can elevate your content strategy and help you achieve better search engine rankings.
Thanks to artificial intelligence (AI), handling everything from content creation and optimisation to technical SEO and advanced strategies is now within reach, even if you’re not a pro.
In this article, we’ll introduce the best AI-powered SEO tools designed to boost your website’s visibility with minimal effort.
What Are AI SEO Tools?
AI SEO tools use technologies like machine learning and natural language processing to analyze data, generate content, and develop strategies that help websites rank higher on search engines like Google. These tools crawl the web, extract insights, and speed up your decision-making process.
AI tools come in various shapes and sizes. Some are all-in-one platforms that handle everything from keyword research to competitor analysis, while others focus on specific tasks such as content writing or on-page SEO.
The right tool for you will depend on your goals and workflow. To help you decide, we’ve also included a breakdown of common features you’ll find in the top AI SEO tools, right after our curated list.
5 Best AI Tools for SEO Optimisation
1. Semrush: Comprehensive AI-Driven SEO Platform
Semrush stands out as a leading all-in-one SEO platform, integrating artificial intelligence to streamline and enhance various aspects of digital marketing. From keyword research to content creation and competitive analysis, Semrush offers a suite of tools designed to optimise your online presence effectively.
Key AI-Powered Features:
- Copilot: An intelligent assistant that analyses your website data and market trends to provide actionable SEO recommendations. Copilot offers daily alerts, prioritises tasks based on impact, and uncovers new opportunities by examining keyword gaps and competitor strategies.
- AI Writing Assistant: Facilitates the creation of long-form content using over 75 templates, supporting content generation in 25 different languages. This tool aids in producing high-quality articles efficiently.
- ContentShake AI: Helps identify untapped keyword opportunities and assists in crafting SEO-friendly content that resonates with your target audience.
- AI Marketing Strategy: Integrates SEO insights with broader marketing strategies, enabling the development of effective funnels and access to a library of marketing tactics.
- Backlink Analytics: Provides real-time data to analyse competitor backlinks and identify toxic referrers. Also, discover potential partnerships to enhance your website’s authority.
- Market Explorer: Offers intelligence on industry trends and competitor performance, allowing for benchmarking and the identification of market opportunities.
Who Uses Semrush, and What Are the Costs?
Semrush is designed for a diverse range of users, including freelance bloggers and marketing teams. Although small to large businesses seek reliable data and AI-powered tools for content marketing.
Pricing Overview:
- Pro Plan: $139.95/month (billed monthly) or $117.33/month (billed annually)
- Guru Plan: $249.95/month (billed monthly) or $208.33/month (billed annually)
- Business Plan: $499.95/month (billed monthly) or $416.66/month (billed annually)
- Enterprise Solutions: Custom pricing tailored to specific business needs
Free Trial:
Semrush offers a 7-day free trial for both the Pro and Guru plans, allowing you to explore its features and capabilities before committing to a subscription.
2. ChatGPT: An AI Content Creation and Optimization Tool
Chatgpt is an advanced AI language model that helps with content creation, idea generation, and analysis by utilising prompts. While it doesn’t have comprehensive SEO features, it’s a valuable tool for accelerating content development and improving efficiency through targeted instructions.
Top Features:
- AI-Powered Content Creation: Quickly generate headlines, outlines, full blog posts, social media ideas, and more.
- SEO Optimization Suggestions: Receive recommendations for technical SEO improvements.
- URL Analysis: Get an SEO evaluation of a URL, including suggestions for improvement.
- Keyword Ideas: Save time on keyword research with prompts for secondary and long-tail keywords.
- Content Refresh Guidance: Find out when to update your content to keep it relevant.
- Content Readability: Make your content more accessible to specific audiences by simplifying the language.
- Schema Markup Assistance: Help search engines understand your content with schema markup.
What Are the Costs?
- Free Version: You can use ChatGPT for free with basic access.
- ChatGPT-4: For advanced features and more refined content, ChatGPT-4 is available for $20/month.
3. Exploding Topics: Discover Emerging Trends Before They Go Mainstream
Exploding Topics provides valuable data on a wide range of emerging trends. For small businesses and individuals looking to stand out, identifying new and trending topics can offer a strategic advantage over larger competitors. Using a combination of AI and human analysis, Exploding Topics uncovers topics that aren’t widely recognized yet but have the potential to become major trends in the near future.
Key Features:
- Trends Database: Explore a comprehensive database of potential trends across various topics such as social media, education, lifestyle, and more.
- Trend Analysis: Gain insights into historical search volume, related products, and emerging trends. For example, “Top SEO Tools” identifies new tools based on volume growth over the past five years.
- Weekly Newsletter: Sign up for a free weekly email newsletter that highlights trending topics.
- Projects: Keep track of interesting trends by adding them to your personal projects, ensuring you’re always aware of topics that may resonate with your audience.
- User-Friendly Interface: Many users prefer Exploding Topics over tools like Google Trends, thanks to its intuitive and easy-to-navigate UI.
Who Uses Exploding Topics, and What Are the Costs?
This is ideal for niche content creators, marketers, investors, and businesses that want to identify keyword opportunities before they become widely popular.
- Pricing: Plans start at $39 per month (billed annually), offering features like channel breakdowns, 10 trend analyses, and the ability to track up to 100 trends.
4. Alli AI: Scalable SEO Automation for Large Websites
Alli AI is a powerful SEO tool designed to implement instant, large-scale changes to website code, tags, headers, and more. It’s especially effective for managing SEO across websites with thousands of pages, eliminating the need for manual updates. By integrating directly with content management systems (CMS), Alli AI enhances their capabilities and addresses its typical limitations.
Top Features:
- Bulk On-Page Optimization: Make large-scale updates to crucial SEO elements across multiple pages—no manual editing or CMS constraints required.
- Live Editor for Instant Changes: Modify meta tags, titles, and headings directly within your browser, without needing to wait for developer support.
- Automated Schema Markup: Easily implement structured data to help search engines better understand your content—ideal for recipes, events, news, and more.
- Internal Linking Automation: Improve site navigation and user experience with intelligent internal link recommendations tailored to your content.
Who Uses Alli AI, and What Does It Cost?
This is ideal for large websites, high-traffic blogs, digital agencies, and SEO teams that need to update thousands of pages quickly and efficiently.
- Pricing: Plans start at $299 per month and cover up to five websites.
5. Frase: Smart Content Optimization for Higher Rankings
Frase is an AI-powered content optimization tool that simplifies the content creation process. It helps writers and marketers develop well-structured, SEO-optimized articles by analyzing top-performing content for any given keyword. By pulling in headings, common phrases, and content formats from search engine results, Frase makes it easy to create content that ranks.
Key Features of Frase:
- Intuitive Interface: Get a clear visual overview of how to structure your content to improve its chances of ranking on the first page of search results.
- AI Writing Assistant: Use the built-in editor to write up to 20,000 AI-assisted words per month—perfect for creating blogs, landing pages, and more.
- Article Wizard (Add-on): Quickly generate long-form content from scratch using SERP data. This feature helps you draft high-quality content faster and more efficiently.
Who Uses Frase, and What Does It Cost?
Frase is ideal for content marketers, SEO professionals, bloggers, and writers focused on producing optimized, high-ranking content.
- Free Plan: Create content using one query at no cost.
- Paid Plans: Start at $15 per month, offering up to 10 content queries and additional premium features.
Key Features of Effective AI Tools
- Genuine AI/Machine Learning: Don’t be fooled by labels. The best AI tools leverage true machine learning. They learn from your usage and data, improving their output and delivering increasingly tailored results over time. For SEO AI tools, prioritize those that promise continuous improvement based on your specific needs.
- SEO Specialization: Align your tool choice with your SEO goals. A dedicated AI writing assistant is great for writing, but a comprehensive SEO strategy requires a tool that handles keyword analysis, competitor research, and more.
- Seamless Integration: AI tools should integrate smoothly with your existing tech stack—analytics, CMS, email marketing, etc. This streamlines workflows and eliminates manual data transfer.
- Active Development: Search engine algorithms are constantly evolving. Choose SEO tools that are actively updated to reflect the latest keyword strategies, on-page elements, and search trends.
- Responsive Support: Fast, reliable support is crucial for quick problem resolution. Check customer reviews (G2, Reddit, social media) to gauge the support quality. Look for multiple contact options like chat, email, and phone.
- Scalability: An effective AI tool should handle large datasets and complex tasks efficiently and cost-effectively. Opt for tools with flexible plans to support future growth.
- Transparent Pricing: Carefully evaluate the tool’s pricing to ensure it fits your budget and needs. Research pricing structures to avoid hidden fees, and always take advantage of free trials to assess the tool’s value.
The Value of AI for Marketers
AI automates repetitive, time-consuming tasks, freeing up marketers to focus on high-impact creative strategies. Key benefits include:
- Keyword and topic research
- Ideation and brainstorming
- Content creation and optimization
- Workflow and template generation
- Campaign performance tracking
Ultimately, AI removes guesswork and empowers data-driven decision-making, leading to better marketing outcomes.
Using AI for SEO, Writing, and Ideation: An Example
Let’s illustrate with Semrush, a comprehensive AI SEO tool.
Discover Content Ideas:
Semrush’s ContentShake app combines content ideation and optimization. You input your main goal, business description (e.g., “content strategist”), and target country (e.g., “United States”). ContentShake then suggests blog post ideas, indicating commercial intent and providing data on search volume and competition. You can even generate article outlines with titles, word counts, keywords, and tone of voice suggestions.
Write Articles:
Semrush’s AI Writing Assistant offers 75+ writing formulas and templates. The Article Generator helps create high-quality, natural-sounding articles by inputting details like language, title, keywords, and subheadings. It also provides an SEO score, optimization tips, and plagiarism checks.
Get Instant SEO Insights:
Semrush’s AI Copilot summarizes your website’s performance, eliminating the need to sift through complex data. It highlights key information such as:
- Keywords gained and lost
- Backlinks gained and lost
- New keywords and opportunities
- Competitors
- Broken pages
- …and more
Clear Insights and Daily Actions
Key website performance data is presented in straightforward language. Simply click on any result for a detailed breakdown.
Daily, Actionable SEO Guidance
The AI Copilot provides daily, practical tips, including keyword opportunities, link-building suggestions, and alerts for technical issues like missing H1 tags or 4xx errors. It explains the significance of these issues and offers clear remediation steps, saving you valuable analysis time.
Conclusion
SEO has traditionally been a challenging area for many marketers and business owners. However, AI-powered tools such as Semrush, Exploding Topics, and ChatGPT are making it easier to implement impactful changes that drive increased traffic and improve content performance.
Most of the tools mentioned offer free trials or limited free versions, allowing you to identify the best fit for your specific needs.
